Be A DESIGNER instead. I'm not saying don't learn web design, it's still an important skill, but think of web design as a medium, not something that defines who you are as a designer. With technology and the way we communicate evolving by the minute, by the time we title ourselves a web designer, a social media designer or a VR designer, the next big thing is already approaching. We have to take everything we learned in design - composition, user experience, user psychology - and be able to adapt that to whatever is coming next. Mediums come and go, but your design skills will always be relevant.
CyreneQ will talk about how she adapted her design talents from a traditional medium artist, to a digital artist, then to web design and now the pioneer and one of the biggest Snapchat content "designer" in the world. CyreneQ worked as a web designer for one of the biggest telecom company in the U.S.,Verizon, and now she's self employed creating promotional snapchat content for clients such as Samsung, Walmart, Pixar, MTV and more. She's been featured in Forbes, Business Insider and Vanity Fair for her unique use of Snapchat.
After more than two decades of working toward a web accessible to everyone, two versions of the W3C Web Content Accessibility Guideline standards, two versions of the W3C Accessible Rich Internet Application standard, two versions of US Section 508 accessibility standards, numerous other standards across our country and around the globe, and hundreds of millions of dollars invested by the world’s biggest technology companies, how easily can someone with a disability do what others do on the web? While some bright spots hint at an emerging accessibility literacy, the answer to this question is, to many, surprisingly dismal.
What do we need? Higher standards? More testing? More compliance reporting? Bigger sticks?
Still more of the same might actually be counterproductive. When viewed through the lens of design systems, accessible web development may be at a critical inflection point. It may be time to favor developing systems that focus on user experience and UI innovation over more processes and tools to enforce and measure compliance. It might be time to fundamentally re-evaluate what we are doing to create an accessible web.
In this talk, Saron will discuss specific issues around socioeconomic status, location, access to education, and access to high-speed Internet and explain how these factors affect the likelihood of being able to contribute to the open source community. You will hear stories of people who have had to overcome these obstacles, illustrating the context of privilege most of us have as developers in the developed world. By understanding the diverse barriers many face to becoming creators in our community and discussing actionable steps you can take to help, you will be better equipped to create on-ramps for more people, leading to a more inclusive space and better open source projects.
When trying to get started using Amazon Web Services in providing solutions for your technology projects, the sheer volume of services offered and options provided can be overwhelming. Not knowing how to interpret what is offered and unsure how the services work together to achieve your goals can prevent you from taking full advantage of what the cloud has to offer.
In this workshop, we’ll learn about the different types of services offered and what role these general categories of solutions could play in various technology projects. Once you have an understanding of how to look at the services from a higher categorization level, navigating the options becomes more manageable. You can then more efficiently make the best choices for your specific project requirements, and ensure a more successful cloud solution.
Storytelling is one of the oldest forms of communication in the world. Modern science has shown that stories affect us deeply neurologically and psychologically— helping us to solve problems, experience pleasure, provide pattern and order, and assimilate into society. In short, humans are wired for story.
Storytelling also plays a significant role in helping institutions of higher education to reveal and build their brand. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage, and move people to action.
Join Ben and Shelly for this workshop as they explore the art and science of storytelling. You’ll learn about the essential components of a great story and principles for using storytelling to build your brand, as well as techniques for becoming a masterful storyteller.
One of the first things people new to HTML ask is “How do I make my own custom elements?” Until recently, the disappointing truth was that you couldn’t. Over time, we began to see custom elements championed by several web platform technologies such as Angular directives, but it still wasn’t part of HTML and browser standards.
Over the last few years, we’ve watched the concept of native custom elements become a reality. Come learn about the four technologies of custom elements, HTML imports, templates, and the shadow DOM come together to form what we collectively know as web components. This is a new world of component composition and globally reusable elements all in native browser technology.
You've probably heard of how popular Snapchat is getting and you've probably read articles that a lot of brands are jumping on the platform. You've downloaded the app, you've asked your kids to give you a basic tutorial, but you still don't get it! In this workshop, you'll learn everything you need to know about Snapchat. You'll learn how to use it as a typical user/consumer, as a brand and as a content creator.
This year, the College of Business debuted its online MBA degree, the "iMBA." This program is revolutionary in that it partners with Coursera's MOOC platform for an asynchronous environment that offers courses free to the world. Students accepted to the program extend the Coursera content and join a more synchronous and engaged experience with the instructors and fellow students.
Key to this engagement is the connection of program participants through video conferencing. The iMBA program has selected ZOOM for a state of the art video teaching presence. Three studios have recently been built for creating and broadcasting the program's media. Consideration of branding and identity is stressed at all touch points. Working within the constraints of multiple platforms, the College has implemented design elements that accomplish that goal. This presentation will detail the development of the design and infrastructure that delivers this disruptive force in the MBA learning space.
Many businesses employ either email marketing, social media marketing, or a combination of both. However, many aren’t fully integrating the two together. By integrating your email and social strategies together, you can improve your brand’s reach while adding leads to your sales funnel and to your loyal tribe.
So how do you get there?
We're going to show you. We will discuss effective techniques, insights, and best practices into how to use the power of email marketing and social media to engage with customers and build your brand.
In this session, you'll learn:
In the past, web designers would begin a project by designing a series of pixel-perfect mockups for project leaders and stakeholders to approve before moving forward. Today, our need to create responsive websites has transformed the design process entirely. Web design is no longer static and singular but fluid and modular. Yet the expectations of many project leaders and stakeholders have remained the same. This session will help change the way you evaluate and approach web design projects in the responsive era. What does “good” responsive design look like, what does it require, and how can you engage in the process to achieve the best results?
It seems everyone is talking about accessibility these days. Colleges and universities have a responsibility to make their services, including their website, available to all. But recent litigation has highlighted gaps in this promise and a lack of priority for people who have visual, auditory, motor, or cognitive disabilities. Learn what immediate steps you can take to become accessible, as well as what guidelines to follow, what tools to use, and what pitfalls to avoid. Also see how in-person testing reveals opportunities to enhance accessibility in ways that go beyond mere compliance. We'll illustrate this through a case study of the redesign of Helen Keller Services (helenkeller.org). This session is a must see for anyone responsible for their organization's website.Presented by Jeremy Perkins (Director of UX and Design) and Lydia Sankey (Head of IA/UX) at iFactory.
Protocol Buffers are a data encoding format made popular by Google for use in Web APIs. Google developed Protobufs as an alternative to JSON and XML-style data encoding. The Protobuf format can be encoded and decoded much faster using less memory than traditional text-based formats. The resulting encoding is also much more compact. Protobufs are designed to work hand-in-hand with JSON, allowing existing JSON-based APIs to be upgraded with relative ease. This session will provide an overview of how Protobufs work, the development process in using them, and some high level examples of how to develop APIs that utilize them.
It's a problem as old as the web.
In a visual medium many sites, mobile apps and other digital presentations suffer from a giant case of ugly.
Many of the original web "designers" were programmers who produced ugly content because they didn't understand the basic rules of visual design.
You may not be a graphic designer, but, if you work in a visual space visual literacy is important. In about an hour, you'll learn a dozen tips, tricks and techniques that will improve your presentation layer 100%. From typography to layout, you'll be the developer who doesn't "make it ugly."
Preventing your website from decaying or spiraling out of control is a full-time job. In this presentation, Digital Strategist Toni Bird and Web Manager Jenny Vance-Hutchinson will provide a full roadmap from setting yourself up for success with a smart content strategy and information architecture to building a comprehensive governance structure that ensures that your website thrives and continues to evolve.
There’s a lot of noise about the environment, food, families, agriculture, health, and finances on social media these days. In the College of ACES, we have the research to answer many of the questions posed on social media. But how could we get the facts out to the people and engage them in a true conversation rooted in science? Last fall, our dean charged us to find new ways to participate in conversations on social media about these big topics. But there was a catch: we had a $0 budget.
Our solution: #askACES. #askACES is a program designed to educate the public about “hot topics” through regularly scheduled live Twitter chats with a College of ACES scientist. We have expanded this chat with a follow-up podcast with the featured scientist to break down the topic even more. The podcasts are distributed through Facebook and Twitter in addition to our website. Each of our chats follow a similar format and marketing plan to help us achieve a solid brand and to maintain consistency. Join us to learn more about this idea that has helped us increase engagement and awareness of ACES research on social media. We’ll share the ups and downs we’ve discovered along the way, too!
A good app design is more than just modifying Bootstrap and clever usage of Font Awesome–it starts with a solid understanding of your users. This session will walk through lightweight and collaborative UX techniques that you can use in your development process to better understand your users and their workflows. You'll learn how user experience goes beyond UI design and discuss real world examples of how knowing your users can put your application ahead of the pack. You'll leave this session with techniques that you can apply to your current team without the need for complicated software or a complete shift in your corporate culture.
No UX experience? No problem! You'll be introduced to lean UX practices that you can start using with your teams right away.
Content is the most important and often, the last thing anybody focuses on during any website transition. In this talk, we'll explore frameworks for effectively managing the in-between parts of website redesigns by exploring successful models for planning and executing content migrations for new or existing digital properties.
Responsive web design has been around long enough that it's a common design assumption. Accessible web design is also trending upward but do the two mix? How do we translate the features we build into our desktop designs so they effectively carry over to an accessible mobile and tablet environment? Can assistive technologies digest the navigation when it collapses into a hamburger? How effective is a skip navigation link in the mobile environment? Come explore these questions and challenge your thinking as you take the responsive leap.
Everyone's talking about the importance of short, effective, and accessible video for social media, but who has the time, equipment, or expertise? You don't have to be a professional videographer (or buy a ton of expensive equipment) to showcase your best content via video. Our presentation will share best practices, planning strategies, and economic equipment purchases for videos on platforms like Facebook (and Facebook Live), Instagram, Snapchat, and Periscope. We'll share ideas on how to elevate your production value just enough to make videos engaging and shareable, while fitting it within your time, budget, and sanity constraints.
SVG is more than just an image format. It’s a solution that solves many problems with today’s rapidly growing web, especially in responsive design. SVG also contains many features to enhance the user's experience: accessibility, resolution independence, and interactivity. We'll see why we should use SVG, how to style SVG using CSS, how to animate SVG to bring the web to life, and much more.
There are many different ways to get into product leadership, and as a designer, you are better suited than most. You have a knack for details, problem solving, and organization. And those skills, believe it or not, make you better suited to get your start in product leadership than many other career paths.
Over the course of his career, Shay has been a designer, front-end engineer, and now, most recently, a product leader. He's ready to demystify what it takes to become a product leader, share the steps he took, and provide advice so that you too may jump into product.
It's not a journey without it's struggles, but it's ripe with opportunity and enjoyment!
Tests are a good baseline for defining the behavior of a program, but for complicated programs, are tests enough? Software is mission critical. It's increasingly the backbone of businesses and new applications like automated driving, and connected devices increase the surface area of risk for changing software.
Part experience report, refactoring discussion, and workshop, this talk will also explore safe refactoring techniques at companies like Trello and GitHub. It will also introduce Scientist, a Node.js library for creating and running experiments between old and new pieces of code. Scientist makes it easy to refactor critical code paths with confidence. It safely exposes refactorings to actual production interactions and measures potential mismatches.
Musicals tell stories of some sort of journey, typically a tale of overcoming some type of adversity, with plot twists, occasional heartbreak, and humor. And isn’t that what a web project is?
We’ll give an overview with a soundtrack—a soundtrack of how to manage a website design and development project from contracting to post-launch. We’ll share tools and spreadsheets, how to work with clients, and how project managers overcome the odds to navigate it all towards a fantastic product at the end. It’s going to be informative, and at times, very musical.
This session is not technical, and is for both beginning and advanced project managers alike. Knowledge of popular Broadway musicals is helpful, though not required.
One of the greatest challenges universities face is determining how website behavior ultimately reflects the goals of the institution. Staff knows analytics can be powerful, but they struggle to determine the most important metrics for their department, especially with limited time and training. This case study shows how the core values of a university can be codified and turned into meaningful metrics, then used to create real online success metrics. This talk is especially valuable for: reframing the way to think about analytics organizationally; developing a language for metrics that is not chained to traditional marketing or sales metrics that typically are used when talking about analytics; and generating ideas for introducing web analytics into your organization.
With the growing technology for voice in smartphone with Siri, Ok Google, S Voice, and personal assistant devices like Amazon Echo and Ivee, voice is becoming a key experience for users to interact with any product. Despite the growing technology, users still struggle using voice on these devices due to multiple reasons, including being unsure what to say or how to say it.
On a GUI, affordances are clear and users can relate to success, error, and processing everything, but voice is invisible. How can we communicate to users through voice? How can we extend help? How can voice UX become the next personal assistant? In my session, I will talk about how we can design for voice user experience, which solves all the above problems. I will also present some best practices while we design for voice.
You're fabulous. Why? Because you want to write digital content that motivates, engages, teaches, and benefits your users. But do you know how people who have cognitive impairments or low-language proficiency respond to average, everyday content?
Join Angela for a revealing session as she shares the results of usability testing with people who have cognitive disabilities or low-language proficiency. You'll learn how to use plain language and accessibility principles to create an inclusive and engaging experience. Plus, she'll share tips for testing content with people with disabilities.
In this session, you'll learn and see: examples of how people with cognitive impairments or low-language proficiency might perceive your content; resources for creating accessible content while being mindful of all people who might read, access, or interact with your content; and tips for testing your content with your intended audience, including people with disabilities.
Has your web form conversion rate hit a wall? Are users not receiving confirmation emails, getting pestered with password or data format warnings *after* they finish entering their information, or bailing after being asked the same questions multiple ways? Find out why not enough people are filling out your web forms, and learn suggestions of A/B tests you can try to help encourage more people to interact.
Social media managers need to reuse and recycle content in order to reach audiences missed due to information overload. The presentation is directed at three audiences: content producers, website managers, and operators with specific advice for each group in order for companies and organizations to become more successful in online ventures. In this presentation, I layout the strategies that successful online writers employ to reach overlooked or missed audiences. These strategies include: strategic use of comment functions, rewriting content for search engines, and revising articles based on venue. These strategies are based on a 32-person study of internet writers who actively consider their participatory audiences.
Having an idea and having a team is just the start of the process; this session will investigate the vital role that empathy plays in creating user-centered, engaging interfaces, products, and communities. We will explore a variety of exercises and activities targeted at understanding yourself, understanding your team, and gaining a real understanding of your audience and product. Stop making things, and start making useful, valuable solutions that people love. Help your team connect and collaborate beyond a superficial level, turning your process into an efficient, shipping pipeline.
As the definition of digital is rapidly changing to encompass a network of activity and connectivity, many businesses are looking for new ways to integrate into the activities of everyday life. Many solutions are designed from behind the screen, out of context of the communities the technology is meant to serve and without input from target users.
Through the lens of field work with financial representatives regarding a customer relationship management system, our hope is to demonstrate how radial concepts surrounding the prototype of ethnography shape the ways in which teams work with users, and how ethnographic work defines the role of user advocate.
In all the projects Virgil has completed in his 18+ years of web, search ALWAYS seems to be an afterthought. Organizations not only fail to understand its importance, but also the effort and planning it takes to create awesome and relevant search results for your visitors. In this session, we will delve into the dark side of cleaning up your search results, practicing some strong planning and query magic to help to pull out better results and happier visitors! This talk will help walk you through the opportunities of solid search strategy, reveal many of the challenges you will face both technologically and content-wise, and provide some quick tips you could implement tomorrow to improve your results significantly.
Put your browser-based content or application on mobile users' home screen without needing a mobile app.
A revolution is coming in how we put our apps onto our users’ mobile devices. Imagine if there was no need for an app store. Just a simple link on your existing website or web app that would allow the mobile user to install a locally independent web application right there on their phone just like a native app. With almost 100% access to native OS features such as notifications, user location, device orientation and "click-to-call." All while leveraging the browser platform that we're already so familiar with.
The shift that took us away from desktop apps to web apps is happening again on the phone. Develop your content or service application and get it onto users' home screen without any native code necessary.
In a recent survey of millennials, 86% of female and 74% of male millennials consider employers' policies on diversity, equality and inclusion when deciding which organization to work for. And for years studies have shown that diverse views make for better decisions, and thus drive a high-performance culture.
But how do we achieve diversity in our technical and creative organizations when we often have few opportunities to hire and we're looking for specialists who are hard to come by? And how do we embrace our underrepresented employees so they stay and become part of the DNA of our organizations?
In this session, Lori presents stories that will illuminate specific changes you can make to help achieve your diversity and inclusion goals.
Building a digital content strategy helps organizations become effective and consistent storytellers. Capturing users' attention through habit-forming user experience strategies keeps audiences hooked. In this presentation, you'll learn how to engage your audience with the right messaging and identify UX techniques to keep them invested in your digital properties.
Recent discoveries in neuroplasticity of the brain give marketers more insight into the motivations of consumers and how Emotional Intelligence (EQ) influences our decisions. Neuroplasticity of the brain gives us new opportunities to create an engaging brand that connects with people on a deeper level. We must see the world from other perspectives and understand the key feelings supporting consumers’ choices. Brand building means engaging users from the point of their worldview. In this talk, learn how Anticipatory Design considers EQ into the design of websites and digital advertising.
How can a small team support hundreds of university websites in a time when departments are being asked to do more with less? After a website theme upgrade, Northern Illinois University’s Web Team found itself facing the conversion of over 350 websites riddled with inaccurate and outdated information, redundancy, and confusing language and navigation. The team went on a process improvement journey to streamline practices, refocus its mission, and make the case for growth. As a result, the Web Team has been more productive and collaborative, and the quality of NIU’s websites is increasing. Whether you're a designer, developer or do a little of everything, this presentation will provide strategies to improve your workflow by streamlining your process.