EVP, Web Solutions
bmclaughlin@carnegiehighered.com
314-580-5652
Session: Driving results without a redesign: Smart updates for higher ed websites
Time: April 3, 11:00 am – 12:00pm
Bill joined the Carnegie team in 2021 when the company acquired mStoner, a web design and development agency for higher education that he co-led as COO/CFO and Head of Project Delivery. He has more than 25 years of experience in web development in agency, start-up, and corporate environments. Bill works closely with clients to form strategic partnerships and bring custom solutions to their challenges. He is a hands-on problem solver who is passionate about user experience and the intersection of design, content, and technology.
Dr. Patrice Buckner Jackson, known as Dr. PBJ, challenges the conventional tactics of time management, resilience, and work-life balance. Deriving from personal experience and her extensive expertise as an executive coach and educator, Dr. PBJ understands the toll burnout takes on accomplished professionals. She highlights the inadequacy of surface solutions and reveals why they fall short of addressing the underlying causes of burnout.
Dr. PBJ will empower participants to shed the burdens of burnout and embrace their authentic brilliance. With her compassionate approach and practical wisdom, she will show them how to break free from the cycles of exhaustion and rediscover the joy and meaning in their personal and professional lives.
Jena Marble explores the transformative potential of generative AI, drawing from industry experience and academic research. She examines how technology can amplify human storytelling, break down creative barriers, and open new pathways for expression. Attendees will take away resources and practical strategies for using AI tools that enhance creative capabilities by entering a human-first approach.
Time: April 3, 2:45 am – 3:45 pm
Speaker: Johnathan Grant
Hey, web wizards! Ready to uncover the secrets behind a seamless web review process? Join us for an in-depth case study on how a dynamic University of Kansas team revolutionized their web review system by optimizing workflows and forging strong partnerships with their customers. This session will highlight the innovative techniques and collaborative strategies that drove efficiency and excellence. Discover how the team streamlined operations, leveraged cutting-edge tools, and worked hand-in-hand with customers to ensure a smooth, effective review process. Whether you’re a web development pro or just getting started, you’ll gain valuable insights into creating a more efficient and customer-centric web environment. Let’s elevate our web game together!
Time: April 3, 2:45 am – 3:45 pm
Speaker: Marisa Peacock
Explore the potential of AI in social media marketing in this intermediate-level presentation. We’ll dive into how AI can enhance content creation, audience targeting, and campaign optimization, while also discussing the challenges and limitations, such as automation pitfalls and ethical concerns. Gain a balanced understanding of how AI can boost engagement and streamline efforts, along with the potential drawbacks to watch out for in your strategy.
Time: April 3, 2:45 am – 3:45 pm
Speaker: Adam Rahn
As communicators typically we are the liaisons to executives or experts who need to be on-camera OR more likely than not we’re tasked with being on-camera (or interviewed on a podcast, or recorded) ourselves. The workshop will provide crucial skills for effective media engagement and brand communication that marketers and communicators of any kind can implement themselves and take back with them for internal training and educational opportunities within their own organizations. We’ll discuss and navigate traditional and digital media platforms so attendees will have the skills needed to credibly, and professionally, conquer everything from headshots to podcasts to live interviews. Topics covered will include essentials of media literacy, conveying messages, effective presentations, body language, vocal delivery, rhetoric, attire, and managing nervousness, with the aim to empower marketing and communications professionals to convey their message clearly and confidently across media platforms.
Time: April 3, 2:45 am – 3:45 pm
Speaker: Cordelia Geiken
This session will walk folks through the different kinds of questions you should have answers to before you sign with a vendor. We will cover topics like: Design, Accessibility, Search Engine Optimization, Content Imports and Exports, Which CMS to use, Security, Backups and Storage. Come with your own questions and we will endeavor to answer those as well.
Time: April 3, 1:30 am – 2:30 pm
Speakers: Amanda Covher, Priyanka Pradeep
This presentation will cover the importance of device specifications and Best Practices for Android and iOS accessibility testing. It will be a general knowledge share for those new to mobile accessibility and how to test for it.
Time: April 3, 1:30 am – 2:30 pm
Speaker: Nic Morse
This would be a presentation I would give explaining different types of animation and multimedia that one can do on campus and that you can do it with a budget and with free programs that are given to us as Illinois employees. All it takes is a little time and effort!
Time: April 3, 1:30 am – 2:30 pm
Speaker: Jason Rambeck
If you are an information worker, you’ve been using AI for a bit now and been slowly discovering all that is possible with this new-found power. In this session we will cover AI strategies, techniques, and tools website managers and authors can use to dramatically increase the productivity and quality of their work. We are all used to using AI to do things like: generate titles, outlines, content, or content ideas? But what if we could deeply integrate tools into our CMS to generate alt text, identify redundant content, and refine our information architecture. Then, taking advantage of the real power of AI, training models to guide things like content governance, tone of voice, and doing usability testing. We will explore these possibilities together using real-world examples to demonstrate how to unlock the power of AI for your website management.
