Disrupting Burnout

Dr. Patrice Buckner Jackson, known as Dr. PBJ, challenges the conventional tactics of time management, resilience, and work-life balance. Deriving from personal experience and her extensive expertise as an executive coach and educator, Dr. PBJ understands the toll burnout takes on accomplished professionals. She highlights the inadequacy of surface solutions and reveals why they fall […]

Amplify, Not Replace: Human Creativity Meets AI 

Jena Marble explores the transformative potential of generative AI, drawing from industry experience and academic research. She examines how technology can amplify human storytelling, break down creative barriers, and open new pathways for expression. Attendees will take away resources and practical strategies for using AI tools that enhance creative capabilities by entering a human-first approach.  

Streamlining Success: Partnering with Customers to Optimize Web Reviews

Speaker: Johnathan Grant Hey, web wizards! Ready to uncover the secrets behind a seamless web review process? Join us for an in-depth case study on how a dynamic University of Kansas team revolutionized their web review system by optimizing workflows and forging strong partnerships with their customers. This session will highlight the innovative techniques and […]

AI in Social Media Marketing: Opportunities, Challenges, and Ethical Insights

Speaker: Marisa Peacock Explore the potential of AI in social media marketing in this intermediate-level presentation. We’ll dive into how AI can enhance content creation, audience targeting, and campaign optimization, while also discussing the challenges and limitations, such as automation pitfalls and ethical concerns. Gain a balanced understanding of how AI can boost engagement and […]

Media Training for Marketers (and Managers)

Speaker: Adam Rahn As communicators typically we are the liaisons to executives or experts who need to be on-camera OR more likely than not we’re tasked with being on-camera (or interviewed on a podcast, or recorded) ourselves. The workshop will provide crucial skills for effective media engagement and brand communication that marketers and communicators of […]

Android & iOS Mobile Accessibility Testing Best Practices

A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.

Not Quite Pixar: An Introduction into Animation for Illinois Marketing

A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.

AI for website managers

A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.

Driving results without a redesign: Smart updates for higher ed websites

Speaker: Kelsey Anderson Is a full website redesign out of reach? No problem. In this session, we’ll guide you through smart, strategic updates that can significantly boost your website’s performance. We’ll explore practical ways to enhance your website, making it more effective at engaging prospective students, even with an incremental investment end effort. This session […]

CookieSettings CookieSettings