Director, Higher Ed Services
beth@ifactory.com
Session: The Future of SEO: How AI Is Rewriting the Rules of Search in Higher Ed
Time: April 9th, 9:45 am – 10:45 am
Beth Carron is the Director of Higher Education Services and a Partner at iFactory. Her 25-year career showcases her leadership in managing complex projects, specifically higher education website implementations. Her background in technology and creative development drove her to dive deeply into user search behavior, Search Engine Optimization, and Generative Engine Optimization.