Graphic Design Specialist
Illinois’ Strategic Communications and Marketing
cmarcu5@illinois.edu
Session: Scroll-Stopping Design for Social Media
Time: April 10, 11:00 am – 12:00 pm
Cassidy Marcum (StratCom) is a brand and web designer on the university’s brand team. Responsible for facilitating the university-wide brand rollout, she’s led the redesign of Illinois.edu, overseen digital ad campaigns, and consistently creates content for the university’s flagship social accounts. She’s passionate about thoughtful visual systems, creative collaboration, and the cultural impact of good design.