Vice President of Marketing
University of Illinois Alumni Association, University of Illinois, Urbana-Champaign
chrmoss@illinois.edu
Session: Washing Machines & Workflows: What My Great-Grandma Taught Me about Generative AI
Time: April 10, 11:00 am – 12:00 pm
Christy Moss is VP of Marketing & Business Development at the University of Illinois Alumni Association and a PhD student in the iSchool, where she researches how teams actually adopt generative AI. A CASE Research Fellow and campus workshop regular, she’s helped move orgs from ‘try it’ to ‘trust it’ with custom GPTs, governance guardrails, and plain-English ROI. Her great-grandma picked the washing machine over the car; Christy thinks AI is the new spin cycle—powerful, messy, and totally fixable with the right settings. She teaches marketing analytics, loves story-first slides, and flips rooms from skeptical to curious.