Kate McGowan

Senior Content and SEO Specialist
Carnegie
kmcgowan@carnegiehighered.com

Session: SEO in the AI Era: How to Optimize Your Website For Generative Search Engines
Time: April 4, 9:45 am

Kate McGowan is a Senior Content and SEO Specialist at Carnegie. With several years of experience writing and editing in multiple genres including digital marketing copywriting, Kate creates and executes web content and SEO strategies for colleges and universities, telling the story of each institution through content writing and information architecture design. She has a deep interest in the emergence of generative AI and has spent time educating others on how to leverage AI tools as SEOs, writers, and marketers. In her free time, she reads and volunteers in community gardens.

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