ADigital Marketing Specialist
The Grainger College of Engineering, University of Illinois, Urbana-Champaign
rp33@illinois.edu
Session: Humans Beyond Hashtags: Building Authentic Connections with Students on Social Media
Time: April 9, 9:45 am – 10:45 pm
I’m a Digital Marketing Specialist at The Grainger College of Engineering, where I lead social media strategy and storytelling campaigns that put students at the heart of every post. My work blends data-driven insights with creative narratives to build authentic digital communities across platforms. I’ve worked across startups, nonprofits, and higher education, which has shaped my approach to making institutional content feel human, not corporate. Alongside my marketing work, I explore extended reality and Neuromarketing to understand how technology can deepen emotional connections online.