Assistant Director of Social Media, Public Affairs
Deconstructing content to create consistency across social media platforms
Thursday, April 7, 11:00am-12:00pm
Identify the different content pieces in successful social media posts, and discuss how they contribute to an overall strategy to create a consistent brand and social presence. These content pieces might include: key words, hashtags, images, colors, overall voice and tone, etc. We'll look at internal university examples, as well as external brands.