2022

Identity Crisis: Examining the Cookieless Future for Marketing

Friday, April 8, 9:45-10:45am

The hot topic of 2022 continues to be the crumbling of 3rd party cookies, the lynchpin identifier that marketers use to target relevant audiences. We're expecting to lose this classic digital identifier sometime in 2023. There are several moving parts that have led us to where we are today. This identity presentation will:

  • Share a breakdown of recent events that have impacted cookie and identity deprecation
  • Highlight industry noise around mythical "savior" solutions and the realities surrounding them
  • Provide a more practical look at the horizon of alternatives that marketers will need to consider

Presenters

  • Noor Naseer

    VP, Media Innovations + Technology, Basis Technologies