Podcasting 101

Friday, April 8, 9:45-10:45am

On-demand audio is growing in popularity, with podcasts leading the way. It is estimated there are 76 million podcast listeners in the U.S. today and that is expected to top 100 million listeners by 2024. The higher education and health care sectors are well-suited to produce high-quality, engaging podcasts that educate and inspire audiences. But how do you start a show, maintain it and make it a success? In this session, Erin Spain, Principal Creative Director of Studio Spain Media Group, LLC, answers these questions and shares insight into the higher education podcasting world. She spent a decade in higher education communication before starting her own media group that focuses on working with schools such as Northwestern University, Arizona State University and Medical University South Carolina to create, maintain and promote new podcasts.


  • Erin Spain

    Principal Creative Director, Studio Spain Media Group, LLC