Tag: Content

Front-End Developer, Designer (contract)
NCSA, Calibrate Design LLC
sarahdc@illinois.edu

Session: Design Ref! Graphic Design for Non-Designers
Time: April 5, 2:45 pm

Coleman’s visual communications experience tracks both the private and public sectors. Among these are as a creative director of a successful demand-side ad network in Washington D.C., leading a small design team as a U.S. federal employee, and others. Coleman readily evolves concepts into milestone projects and incubates effective design through intentional research, strategy, and iteration. Coleman is an alumni member of the American Institute of Graphic Arts (AIGA) and an active member of the Chicago Advertising Federation (CAF).

Content and SEO Specialist
Carnegie
rhofstetter@carnegiehighered.com

Session: Preparing for Google’s SGE: How to Optimize Your Content for the Snapshot Carousel
Time: April 5, 1:30 pm

Kate McGowan is a Content and SEO Specialist at Carnegie. With over five years of experience writing and editing in multiple genres including digital marketing copywriting, Kate creates and executes web content and SEO strategies for colleges and universities, telling the story of each institution through content writing and information architecture design. She has a deep interest in the emergence of generative AI and has spent time educating others on how to leverage AI tools as SEOs, writers, and marketers. In her free time, she reads and volunteers in community gardens.

AVP, SEO and Content
Carnegie
rhofstetter@carnegiehighered.com

Session: Preparing for Google’s SGE: How to Optimize Your Content for the Snapshot Carousel
Time: April 5, 1:30 pm

As AVP, SEO and Content at Carnegie, Rebecca Hofstetter works with colleges and universities to enhance their search engine visibility, create data-driven content strategies, and deliver a positive web user experience to prospective students. She regularly runs SEO writing workshops for institutions and has presented on SEO at dozens of conferences. She has worked in higher education marketing for over seven years and was an adjunct professor of writing before that. She has a passion for education and considers herself a lifelong learner.

Owner
Jennifer Watson Consulting
jen@jenwatson.biz

Session: Incorporating Storytelling into Your Online Strategy
Time: April 5, 11:00 am

Jen is a science nerd at heart. Upon receiving her degree in Chemistry from the University of Illinois, she thought she would spend her career in a lab. However, life had other plans. Instead, she discovered a passion for helping businesses tell their stories and growing those around her. Four years ago, corporate America left her, and her hidden entrepreneurial spirit emerged, leading her to start her consulting agency. Outside of work, she’s a board gamer and tennis captain, and serves several non-profits in the C-U area. She is married to her husband Doug, and servant to her pack of five (yes, five!) dogs.

Content Design and Strategy Consultant
Cogniwo Ltd
charlotteclaussen@gmail.com

Session: Good writing skills don’t make you a good UX writer
Time: April 5, 9:45 am

I am a UX Writer, Content Designer, and Strategist, and I run my own consultancy. I do this work because I like to solve problems before people run into them – and because I have always been fascinated by how people know what to do with stuff, and why they sometimes get it wrong. I am also a mentor for new writers, a conference organizer, a chocolate addict, and a wannabe salsa dancer.

Graphic Communications Designer
University of Illinois Office of the Vice Chancellor for Research & Innovation
jhedri2@illinois.edu

Session: Moving the needle: How to translate basic market research into a multi-phase awareness campaign
Time: April 4, 2:45 pm

Jamie Hedrick is the Graphic Communications Designer for the Office of the Vice Chancellor for Research and Innovation. In her role, Jamie helps tell the exciting stories of research at UIUC through strategic and meaningful designs. She also provides design support and creative direction for research proposals and campaigns, and collaborates with research institutes and compliance units. Jamie has nearly 10 years of professional design experience and earned her BA in Graphic Design from the College of Fine & Applied Arts at Illinois.

Director of Research Communications
University of Illinois Office of the Vice Chancellor for Research & Innovation
ktennant@illinois.edu

Session: Moving the needle: How to translate basic market research into a multi-phase awareness campaign
Time: April 4, 2:45 pm

Kristin Tennant has 30 years of communications and marketing experience in corporate, higher ed, and agency settings. Her sweet spot is where creativity and strategy meet, and she loves bringing people together to generate ideas, connect dots, and chart a path forward.