Beyond Chatbots: Unlocking the Future of AI & Business with Personalized, Autonomous Agents

Speaker: Marcus Finley In today’s competitive landscape, businesses need every advantage. This hands-on workshop introduces proven strategies for implementing AI and smart automations to boost efficiency and drive revenue growth, tailored for businesses’ unique needs and constraints. We’ll demystify AI and automation, demonstrating their accessibility and benefits for businesses of all sizes. Through interactive exercises […]

An Introduction to Inclusive and Accessible UX Writing

Speaker: Cheryl Cline To reach the widest audience, user-experience writers must strive to write inclusive, accessible copy. I will critique real-world examples of UX copy, list resources that UX writers and teams can refer to when ideating and iterating, and address some of the pushback that UX writers and other stakeholders often face when advocating […]

Electronic Music Production to Spice Up Your Online Content!

Speaker: Sebastian Kelle As content creators, you might, at some point, wonder how best to use music. It can help set the mood and bring life to your content. But instead of dealing with licenses, how about creating your own? Electronic music production doesn’t have to be a mystery. With relatively inexpensive tools you can […]

Driving results without a redesign: Smart updates for higher ed websites

Speaker: Kelsey Anderson Is a full website redesign out of reach? No problem. In this session, we’ll guide you through smart, strategic updates that can significantly boost your website’s performance. We’ll explore practical ways to enhance your website, making it more effective at engaging prospective students, even with an incremental investment end effort. This session […]

Key Messaging Done Eas(ier)

Speaker: Chris Axtman-Barker University Housing worked to analyze resident opinion data to refine communications encouraging residents to live on campus for a second (or third, or fourth!) year. Data backed key messages then ran through communications and marketing materials for a digital-first returner campaign with startling success. The presentation will include follow up survey data.

The Power of Purpose: Making Your Brand Voice Count on Social Media

Speaker: Lea Peck Did you know Chappell Roan’s “Pink Pony Club” has the perfect tempo for Hands-Only CPR? Thanks to a single Instagram post by the American Heart Association, over a million people now do. This workshop will explore how aligning your digital marketing strategy with your brand’s mission and voice can lead to powerful […]

Building Effective User Interfaces: A Figma Walkthrough & Design System Setup

Speaker: Courtney Fleegor Join a step-by-step walkthrough on how to leverage Figma, a collaborative tool for interface design, to bring your UI concepts to life. Designed for both beginners and those experienced with Figma, you will learn more about: This session is ideal for designers, developers, and product teams aiming to enhance their UI design […]

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