SEO in the AI Era: How to Optimize Your Website For Generative Search Engines

Speaker: Kate McGowan With established search engines such as Google and Bing integrating AI into their algorithms, and entirely new search engines such as Open AI’s Search-GPT new on the scene, the world of Search Engine Optimization (SEO) is shifting towards Generative Engine Optimization (GEO). In this session, we’ll examine how AI summaries and chat […]

Custom GPTs Demystified: A Seven Step Guide to Building GPTs like a Pro

Speaker: Christy Moss Ready to level up your marketing game with generative AI? In this interactive session, we’ll walk you through seven steps to create custom GPTs that speak your brand’s language—and streamline your work. From generating social media posts to crafting web content and more, these GPTs can save you time while keeping your […]

Engaging Youth Content Creators for Authentic Impact

Speakers: Carissa Nelson, Sophia Schneider This session will highlight 4-H’s strategy in building a statewide youth influencers team that has navigated multiple national brand content collaborations as well as consistent high-performing, youth-centered content, using their authentic voices to resonate with our audiences. Attendees will learn how to create mutually beneficial collaborations that focus on both […]

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