Speaker: Sarah Coleman
In Design Ref! we get to delve into the intriguing distinction between art and effective design. Whether you’re embarking on a journey into the digital realm or managing a new project, Design Ref! is your gateway to laying the essential foundations for achieving impactful visuals and leveraging the power of psychology to attain your objectives.Throughout this session, we will explore workflow expectations, industry best practices, and valuable insights that span a wide range of customer mediums. And, in an exciting finale, we’ll unveil the incredible potential of AI for benchmarking your assets. Leave Design Ref! with a clear understanding of how to distinguish between mere decoration and the creation of dynamic, real-working graphics that drive success.
Speaker: Anthony Warmack
You dream of a time when you can reach your audience personally, without needing to remember to hit send on the email. In contrast, your target audience dreams of a time when emails get obliterated – ok, dramatic…just the spam ones, and definitely not that fun email with the information they can actually use. In this presentation, you will learn WHY emails aren’t the dying medium people think they are and how you can supercharge the “personal” nature of emails using a simple strategy: drip campaigns. Automated drip campaigns are widely seen, hardly understood, and little utilized BUT are a powerful set-it-and-forget-it medium to deliver high-performing content at a fraction of the “cost.” Learn to use email marketing effectively and how a simple Drip campaign might just be the rain needed to end your marketing drought.
Speaker: Yamys Urbano Valencia
This talk delves into the evolving role of traditional media amidst the digital era. It explores strategies to broaden communication outreach, expand brand influence, and garner recognition through conventional channels. The session also addresses the integration of diverse communication platforms for targeting. Additionally, it shares insights on cultivating enduring and authentic press relationships, both online and offline.
Speaker: Fred Zwicky
AI’s power to create imagery is an exciting tool that also unleashes incredible risk for brand platforms. This session outlines strategies for content creators to “Change, Adapt and Thrive” in this era of transformation, as well as best practices for brands to manage risk.
Speaker: Jenna Frye
Explore strategies to create a meaningful workplace culture in a digital setting. Discover why celebrating milestones and achievements is vital, even in a virtual environment, and learn how to infuse creativity and empathy into your planning. We’ll emphasize the importance of a thoughtful and inclusive work culture, not just for productivity but for the well-being of every team member. Don’t miss this opportunity to revitalize your team and nurture connections that go beyond the screen.
Speaker: Lisa Apolinski
The use of AI has grown at an exponential rate. But how can your marketing team use AI wisely to generate content, leverage the many AI tools now available, yet still incorporate branding and storytelling? In this presentation, Content Coach and Digital Content Futurist Lisa Apolinski explores how to use AI to create content that still has value to your audience and sparks engagement, and which new AI tools make content creation easier and accurate.
Speakers: Michael Harshbarger, Heidi Kelly-Gibson
In this presentation on “Future Trends and Innovations in Accessibility,” we will explore the transformative impact of emerging technologies like AI, machine learning, and virtual reality on accessibility. We will delve into real-world applications, such as automatic speech recognition for real-time captions, AI-powered image recognition, and the use of VR simulations to build empathy and drive inclusive design. Additionally, we will address ethical considerations and highlight how these innovations empower businesses to create more accessible products, services, and environments, fostering a future where technology truly leaves no one behind.
Speakers: Rebecca Hofstetter, Kate McGowan
In this session, you will learn how to prepare your website content for Google’s Search Generative Experience (SGE). As Artificial Intelligence (AI) becomes a foundational element of the Google search engine, websites need to adapt their content to ensure visibility in the new snapshot carousel. While some tried and true foundational SEO best practices will still be important, new strategies will need to be adopted by web writers and managers in 2024. We will walk through the anatomy of the new SGE snapshot carousel, highlighting the specific types of content that appear in this new position. You will learn how to strengthen your existing website content and how to create new content to meet new algorithm signals. We will also explore new keyword research approaches, image considerations, reporting limitations, and more.
Speaker: August Schiess, Lea Peck
When managing and building robust social media communities, trust is paramount. This presentation will delve into the art of creating and preserving trust through effective crisis management and reputation building strategies. We will explore the challenges and opportunities that social media channels give us to advance our brand’s reputation.We will share proactive and reactive strategies for effectively managing social media crises, from consistent conversation monitoring to evaluating and responding to negative comments to working through more complex, multiplatform issues. Using case studies of real-world crises issues, we’ll explore how to turn adversity into an opportunity to strengthen your brand’s image. Finally, we’ll share tools and techniques for social listening to help you detect issues and improve your digital presence.
Speaker: Bobbi Hardy
Meditation is practiced around the world for multiple benefits like reduced stress, increase focus, improved mental health and physical abilities, and religious devotion. Metta Meditation, or Loving-Kindness Meditation, is useful for practicing and growing the skill of empathy. Join us for a brief presentation on the benefits of empathy in the workplace, and in service/support delivery, then an exercise in guided Metta mediation, self-reflection, and a brief discussion. Recommend having paper and writing utensil for personal reflection.