Speaker: Sarah Coleman
In Design Ref! we get to delve into the intriguing distinction between art and effective design. Whether you’re embarking on a journey into the digital realm or managing a new project, Design Ref! is your gateway to laying the essential foundations for achieving impactful visuals and leveraging the power of psychology to attain your objectives.Throughout this session, we will explore workflow expectations, industry best practices, and valuable insights that span a wide range of customer mediums. And, in an exciting finale, we’ll unveil the incredible potential of AI for benchmarking your assets. Leave Design Ref! with a clear understanding of how to distinguish between mere decoration and the creation of dynamic, real-working graphics that drive success.
Speaker: Anthony Warmack
You dream of a time when you can reach your audience personally, without needing to remember to hit send on the email. In contrast, your target audience dreams of a time when emails get obliterated – ok, dramatic…just the spam ones, and definitely not that fun email with the information they can actually use. In this presentation, you will learn WHY emails aren’t the dying medium people think they are and how you can supercharge the “personal” nature of emails using a simple strategy: drip campaigns. Automated drip campaigns are widely seen, hardly understood, and little utilized BUT are a powerful set-it-and-forget-it medium to deliver high-performing content at a fraction of the “cost.” Learn to use email marketing effectively and how a simple Drip campaign might just be the rain needed to end your marketing drought.