Streamlining Success: Partnering with Customers to Optimize Web Reviews

Speaker: Johnathan Grant Hey, web wizards! Ready to uncover the secrets behind a seamless web review process? Join us for an in-depth case study on how a dynamic University of Kansas team revolutionized their web review system by optimizing workflows and forging strong partnerships with their customers. This session will highlight the innovative techniques and […]

AI in Social Media Marketing: Opportunities, Challenges, and Ethical Insights

Speaker: Marisa Peacock Explore the potential of AI in social media marketing in this intermediate-level presentation. We’ll dive into how AI can enhance content creation, audience targeting, and campaign optimization, while also discussing the challenges and limitations, such as automation pitfalls and ethical concerns. Gain a balanced understanding of how AI can boost engagement and […]

Media Training for Marketers (and Managers)

Speaker: Adam Rahn As communicators typically we are the liaisons to executives or experts who need to be on-camera OR more likely than not we’re tasked with being on-camera (or interviewed on a podcast, or recorded) ourselves. The workshop will provide crucial skills for effective media engagement and brand communication that marketers and communicators of […]

AI for website managers

A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.

Driving results without a redesign: Smart updates for higher ed websites

Speaker: Kelsey Anderson Is a full website redesign out of reach? No problem. In this session, we’ll guide you through smart, strategic updates that can significantly boost your website’s performance. We’ll explore practical ways to enhance your website, making it more effective at engaging prospective students, even with an incremental investment end effort. This session […]

Key Messaging Done Eas(ier)

Speaker: Chris Axtman-Barker University Housing worked to analyze resident opinion data to refine communications encouraging residents to live on campus for a second (or third, or fourth!) year. Data backed key messages then ran through communications and marketing materials for a digital-first returner campaign with startling success. The presentation will include follow up survey data.

How to Incorporate Accessibility into your Agile Sprints

Speaker: Michael Harshbarger Incorporating accessibility into Agile sprints is essential for creating inclusive digital experiences. Treat accessibility as technical debt, addressing it systematically to prevent long-term issues. Begin by recognizing accessibility gaps, then gradually implement improvements within your current sprints, focusing on steady progress rather than perfection. Prioritize accessibility tasks by role, ensuring that content […]

Leveraging AI to Advance Diversity, Equity, and Inclusion in the University Classroom

In today’s rapidly evolving educational landscape, artificial intelligence (AI) holds transformative potential for enhancing diversity, equity, and inclusion (DEI) within the university classroom. This presentation will explore how AI tools and technologies can be harnessed to create inclusive learning environments, address biases, and support diverse student populations.Attendees will gain insights into practical applications of AI, such as personalized learning experiences that accommodate diverse needs, data-driven approaches to identifying and mitigating biases in teaching practices, and AI-powered tools that foster more equitable student engagement. The session will also address the ethical considerations and challenges of implementing AI in a way that genuinely promotes DEI.

From Prep to Post: Level Up Your Interviews

A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.

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