People who design using social media as a guide are missing key facts about graphic design. Those facts are the subtle nuances that make a design or a logo good versus great. For example, a subtle nuance like when to use a serif font versus a san serif font. That’s important because fonts have different voices and convey many meanings, feelings, and emotions. Social media is great at supplying a plethora of information. However, learning the tenants of graphic design such as contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity fill in the blanks greatly where social media lacks.