Time: April 4, 9:45 am – 10:45 am Speaker: Kate McGowan With established search engines such as Google and Bing integrating AI into their algorithms, and entirely new search engines such as Open AI’s Search-GPT new on the scene, the world of Search Engine Optimization (SEO) is shifting towards Generative Engine Optimization (GEO). In this […]
Event category: 2025
Custom GPTs Demystified: A Seven Step Guide to Building GPTs like a Pro
Time: April 4, 9:45 am – 10:45 am Speaker: Christy Moss Ready to level up your marketing game with generative AI? In this interactive session, we’ll walk you through seven steps to create custom GPTs that speak your brand’s language—and streamline your work. From generating social media posts to crafting web content and more, these […]
Cybersecurity Resources for Coders
Time: April 4, 9:45 am – 10:45 am Speakers: Edward Delaporte, Michelle Pitcel A brisk tour of risk mitigation resources for Illinois Developers and Web Admins.
Engaging Youth Content Creators for Authentic Impact
Time: April 4, 9:45 am – 10:45 am Speakers: Carissa Nelson, Sophia Schneider This session will highlight 4-H’s strategy in building a statewide youth influencers team that has navigated multiple national brand content collaborations as well as consistent high-performing, youth-centered content, using their authentic voices to resonate with our audiences. Attendees will learn how to […]
Streamlining Success: Partnering with Customers to Optimize Web Reviews
Time: April 3, 2:45 am – 3:45 pm Speaker: Johnathan Grant Hey, web wizards! Ready to uncover the secrets behind a seamless web review process? Join us for an in-depth case study on how a dynamic University of Kansas team revolutionized their web review system by optimizing workflows and forging strong partnerships with their customers. This […]
AI in Social Media Marketing: Opportunities, Challenges, and Ethical Insights
Time: April 3, 2:45 am – 3:45 pm Speaker: Marisa Peacock Explore the potential of AI in social media marketing in this intermediate-level presentation. We’ll dive into how AI can enhance content creation, audience targeting, and campaign optimization, while also discussing the challenges and limitations, such as automation pitfalls and ethical concerns. Gain a balanced understanding […]
Media Training for Marketers (and Managers)
Time: April 3, 2:45 am – 3:45 pm Speaker: Adam Rahn As communicators typically we are the liaisons to executives or experts who need to be on-camera OR more likely than not we’re tasked with being on-camera (or interviewed on a podcast, or recorded) ourselves. The workshop will provide crucial skills for effective media engagement and […]
Questions to ask before signing with a vendor for website design / development / maintenance / hosting
Time: April 3, 2:45 am – 3:45 pm Speaker: Cordelia Geiken This session will walk folks through the different kinds of questions you should have answers to before you sign with a vendor. We will cover topics like: Design, Accessibility, Search Engine Optimization, Content Imports and Exports, Which CMS to use, Security, Backups and Storage. […]
Android & iOS Mobile Accessibility Testing Best Practices
A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.
Not Quite Pixar: An Introduction into Animation for Illinois Marketing
A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.