Time: April 10, 9:45 am – 10:45 am
Speakers: Rachel Berry
In December 2024, the Department of Mechanical Science and Engineering dropped what became the university’s first truly viral video. With fewer than 1,000 Instagram followers at the time, the ME 370 Inverted Crawlers reel rocketed to the top, the second most-watched reel ever across all university and athletics accounts. See how a spotlight on our undergraduate course, Mechanical Design I, turned into a viral sensation, fueled explosive organic growth, and gave us a powerful platform to showcase our programs to a global audience.