Driving results without a redesign: Smart updates for higher ed websites

Speaker: Kelsey Anderson

Is a full website redesign out of reach? No problem. In this session, we’ll guide you through smart, strategic updates that can significantly boost your website’s performance. We’ll explore practical ways to enhance your website, making it more effective at engaging prospective students, even with an incremental investment end effort. This session is perfect for higher ed marketers looking to maximize their site’s potential while staying within their current framework. You’ll learn how to: Prioritize your limited time and energy. Give your top pages the love and attention they deserve. Gain momentum with simple tasks and weekly goals. Keep content sprawl at bay. Approach smaller design changes and add-on functionality. Utilize tools and tricks to improve quality, accessibility, and SEO.

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