Speakers: Carissa Nelson, Sophia Schneider
This session will highlight 4-H’s strategy in building a statewide youth influencers team that has navigated multiple national brand content collaborations as well as consistent high-performing, youth-centered content, using their authentic voices to resonate with our audiences. Attendees will learn how to create mutually beneficial collaborations that focus on both content production and youth workforce readiness. By connecting trend-watching, hands-on content creation, and a commitment to professional development, this session will share best practices of how to build a content creation or collaboration program that not only amplifies your brand but also prepares participants for future success in the workforce.