Finding Our Footing: Pivoting Communications in Unprecedented Times

Time: April 9, 9:45 am – 10:45 am

Speakers: Claire Benjamin, Lauren Quinn, and Steve Wald

The game has changed. In the past 18 months, shifting federal directives and volatile public debates left our communications team on uncertain footing—we suddenly weren’t sure how to do our jobs. In response, we’ve fundamentally reimagined our approach to strategic communications and advocacy. In this session, we’ll share real-world examples of how we pivoted to inspire others to reconnect with stakeholders, find their footing, and elevate the land-grant mission in unprecedented times.

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Email: uofiwebcon@illinois.edu
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