Time: April 9, 9:45 am – 10:45 am
Speakers: Reethika Padithala
In a world where social media trends change overnight, how can universities avoid getting lost in the noise and instead build meaningful relationships with students? This session explores the “Humans Beyond Hashtags” framework, a storytelling-driven approach to creating authentic, student-centered content that resonates beyond metrics. Drawing from real campaigns and strategies used at The Grainger College of Engineering, we’ll unpack how to combine data, empathy, and narrative to craft social media experiences that make students feel seen and heard.