Speakers: Rashmi Tenneti, Maggie Evenson, Stacy Billman
Is your university website truly serving your students, prospective applicants, and other key stakeholders? This management-focused session provides a strategic roadmap for overseeing and directing a successful website redesign project using proven UX methodologies and data-driven decision making.
Duration: 60 minutes | Format: Strategy Workshop with Interactive Components
We’ll walk through the complete redesign process from strategy development to implementation planning, using our Work in Progress project, Illinois.edu as a case study. You’ll discover how to:
- Interpret analytics data to make informed strategic decisions
- Leverage search pattern analysis for content prioritization
- Establish effective benchmarking processes against peer institutions
- Organize and oversee user research initiatives like card sorting
- Develop and implement SEO strategies specific to higher education
- Build and manage cross-functional project teams for optimal results
Participants will receive a comprehensive project management worksheet template to guide their own redesign initiatives. Whether you’re planning a complete website overhaul or targeted improvements, you’ll leave with practical tools to lead a more engaging, accessible, and effective digital experience for your university community.
Ideal for: marketing managers, content strategists, marketing directors, and digital communications teams in higher education looking to lead website redesign projects. No technical web development knowledge required.