Time: April 9, 2:45 pm – 3:45 pm
Speakers: Laura Podeschi
Great content is more than just great storytelling — especially when it comes to brands. Everything you create should orient around a clear strategy that resonates with your audience and moves your organization’s goals forward.Based on The Grainger College of Engineering’s work in building a college-wide content strategy, this workshop will share ways to elevate your curation efforts. We’ll dig into the content planning process, from team sprints to distribution platforms and tactics. We’ll share cross-channel examples of creative, including tips for reusing and repackaging content while ensuring brand style and consistency. And we’ll discuss how to use analytics to continuously iterate and improve.Let’s piece together the puzzle of content strategy together!