Speaker: Kate McGowan
With established search engines such as Google and Bing integrating AI into their algorithms, and entirely new search engines such as Open AI’s Search-GPT new on the scene, the world of Search Engine Optimization (SEO) is shifting towards Generative Engine Optimization (GEO). In this session, we’ll examine how AI summaries and chat tools are changing search results and influencing how students look for schools and programs. We’ll explore tactics for adapting your institution’s website and content strategies to stay ahead of the curve and ensure your school stands out in an evolving digital landscape.