Time: April 9, 1:30 pm – 2:30 pm
Speakers: Shenika Glover
This presentation will discuss how effective strategic communication and brand marketing promoted the Summer of AI 2025 Campaign at the Center for Innovation in Teaching and Learning (CITL) in collaboration with University of Illinois Urbana-Champaign stakeholders. Throughout the presentation, I will highlight the goals of the Summer of AI event, the process of strategic communication in terms of project and brand implementation, the steps to reach audiences on all communication platforms (social media, newsletters, website, digital signage, and more), and the best ways to incorporate AI to assist with content creation and reaching diverse audiences. Also, I will discuss the Summer of AI data reports, which will help with the planning of future AI events at CITL.