Time: April 9, 9:45 am – 10:45 am
Speakers: Beth Carron and Shaun Spence
Higher ed teams have been trying to implement and refine traditional SEO methods for years, but with AI-driven search changing how students find information, it’s time to shift focus. This session will take time to break down what’s changing, what still works, and how existing SEO techniques can be refined to make university content more discoverable for AI. Attendees will walk away with practical tips for using authority signals, video, and social proof, and focusing on content that directly influences enrollment decisions.