The Power of Purpose: Making Your Brand Voice Count on Social Media

Speaker: Lea Peck

Did you know Chappell Roan’s “Pink Pony Club” has the perfect tempo for Hands-Only CPR? Thanks to a single Instagram post by the American Heart Association, over a million people now do. This workshop will explore how aligning your digital marketing strategy with your brand’s mission and voice can lead to powerful engagement with new and younger audiences. Through real-world examples, you’ll see how brands are leveraging social media to extend their reach in impactful ways. You’ll leave inspired to take bold chances and empowered to use your platform for positive change.

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