Time: April 10, 1:30 pm – 2:30 pm
Speaker: Liz Shallenberger
You have three seconds to grab your website visitors’ attention. That’s it. This presentation teaches you how to be ruthless with your words. Create content your audience will actually engage with. We’ll cover how to write when no one has the time, attention, or desire to read.Covers:- understanding web v. editorial style guidelines- identifying audiences- using plain language- practicing conscious writing- pulling it all together- navigating tools and resources