Time: April 4, 9:45 am – 10:45 am
Speaker: Christy Moss
Ready to level up your marketing game with generative AI? In this interactive session, we’ll walk you through seven steps to create custom GPTs that speak your brand’s language—and streamline your work. From generating social media posts to crafting web content and more, these GPTs can save you time while keeping your brand’s voice consistent and engaging. You’ll learn how to gather your best work, define your audience, and input all the right details into a custom GPT. We will walk through several different tools to choose the best one for your work. By the end of this session, you’ll have the tools to create custom generative AI that can generate spot-on content for your brand—across social media and beyond!
Time: April 3, 2:45 am – 3:45 pm
Speaker: Marisa Peacock
Explore the potential of AI in social media marketing in this intermediate-level presentation. We’ll dive into how AI can enhance content creation, audience targeting, and campaign optimization, while also discussing the challenges and limitations, such as automation pitfalls and ethical concerns. Gain a balanced understanding of how AI can boost engagement and streamline efforts, along with the potential drawbacks to watch out for in your strategy.
Time: April 3, 1:30 am – 2:30 pm
Speaker: Jason Rambeck
If you are an information worker, you’ve been using AI for a bit now and been slowly discovering all that is possible with this new-found power. In this session we will cover AI strategies, techniques, and tools website managers and authors can use to dramatically increase the productivity and quality of their work. We are all used to using AI to do things like: generate titles, outlines, content, or content ideas? But what if we could deeply integrate tools into our CMS to generate alt text, identify redundant content, and refine our information architecture. Then, taking advantage of the real power of AI, training models to guide things like content governance, tone of voice, and doing usability testing. We will explore these possibilities together using real-world examples to demonstrate how to unlock the power of AI for your website management.
The live session is canceled, but the speaker is providing a recording of the talk after the conference.
Time: April 3, 9:45 am – 10:45 am
Speaker: Aurora Cruz-Torres
In today’s rapidly evolving educational landscape, artificial intelligence (AI) holds transformative potential for enhancing diversity, equity, and inclusion (DEI) within the university classroom. This presentation will explore how AI tools and technologies can be harnessed to create inclusive learning environments, address biases, and support diverse student populations. Attendees will gain insights into practical applications of AI, such as personalized learning experiences that accommodate diverse needs, data-driven approaches to identifying and mitigating biases in teaching practices, and AI-powered tools that foster more equitable student engagement. The session will also address the ethical considerations and challenges of implementing AI in a way that genuinely promotes DEI.
Speaker: Aurora Cruz-Torres
In today’s diverse educational landscape, providing equitable support for underrepresented college students is crucial. This presentation delves into the potential of ChatGPT and other AI tools to address these students’ unique challenges. We will explore how AI programs can offer underrepresented students academic assistance, personalized guidance, mental health support, and inclusive resources. By leveraging the capabilities of AI-driven language models, we can enhance access to information, create more inclusive learning environments, and foster the academic success and well-being of underrepresented college students. This presentation aims to discover innovative ways AI can positively impact educational equity and inclusion.
Speakers: Michael Curtin, Amy Young
Join us on an exciting exploration of the rapidly evolving world of visually generative AI. This fascinating technology is transforming numerous industries in eye-opening ways. We’ll showcase inspiring use cases in the film and video game spheres, where AI is reinventing visual storytelling and gameplay. You’ll get hands-on with fun demos that prove these cutting-edge tools can be harnessed by non-artists too. We’ll also delve into the profound impacts on art education, as AI redefines how creativity is taught and learned. This is a front-row seat to an AI-powered creative revolution – don’t miss it!
Speaker: Fred Zwicky
AI’s power to create imagery is an exciting tool that also unleashes incredible risk for brand platforms. This session outlines strategies for content creators to “Change, Adapt and Thrive” in this era of transformation, as well as best practices for brands to manage risk.
Speaker: Lisa Apolinski
The use of AI has grown at an exponential rate. But how can your marketing team use AI wisely to generate content, leverage the many AI tools now available, yet still incorporate branding and storytelling? In this presentation, Content Coach and Digital Content Futurist Lisa Apolinski explores how to use AI to create content that still has value to your audience and sparks engagement, and which new AI tools make content creation easier and accurate.
Speaker: Christy Moss
Unlock the potential of AI and Large Language Models (like ChatGPT) in your digital marketing and communications strategies with this hands-on workshop. This interactive session explores practical AI applications, such as crafting personalized messaging matrices, analyzing survey data, and crafting social media posts. Enhance your AI skills, build your personal prompt library and learn the differences between AI products to innovate and excel in today’s dynamic marketing landscape.