Cutting Through the Noise: Identifying What Matters in Brand Communication

Speakers: Renee Lyell, Keith Miller Learn how Illinois Human Resources uses job fair materials, billboards, geofencing, QR codes, and other innovative tools to bring the Illinois Value Proposition to life. This session will highlight how these strategies enhance brand communication and offer practical tips for creating impactful content that resonates with your audience and creates […]

An Introduction to Inclusive and Accessible UX Writing

Speaker: Cheryl Cline To reach the widest audience, user-experience writers must strive to write inclusive, accessible copy. I will critique real-world examples of UX copy, list resources that UX writers and teams can refer to when ideating and iterating, and address some of the pushback that UX writers and other stakeholders often face when advocating […]

Electronic Music Production to Spice Up Your Online Content!

Speaker: Sebastian Kelle As content creators, you might, at some point, wonder how best to use music. It can help set the mood and bring life to your content. But instead of dealing with licenses, how about creating your own? Electronic music production doesn’t have to be a mystery. With relatively inexpensive tools you can […]

SEO in the AI Era: How to Optimize Your Website For Generative Search Engines

Speaker: Kate McGowan With established search engines such as Google and Bing integrating AI into their algorithms, and entirely new search engines such as Open AI’s Search-GPT new on the scene, the world of Search Engine Optimization (SEO) is shifting towards Generative Engine Optimization (GEO). In this session, we’ll examine how AI summaries and chat […]

Custom GPTs Demystified: A Seven Step Guide to Building GPTs like a Pro

Speaker: Christy Moss Ready to level up your marketing game with generative AI? In this interactive session, we’ll walk you through seven steps to create custom GPTs that speak your brand’s language—and streamline your work. From generating social media posts to crafting web content and more, these GPTs can save you time while keeping your […]

Engaging Youth Content Creators for Authentic Impact

Speakers: Carissa Nelson, Sophia Schneider This session will highlight 4-H’s strategy in building a statewide youth influencers team that has navigated multiple national brand content collaborations as well as consistent high-performing, youth-centered content, using their authentic voices to resonate with our audiences. Attendees will learn how to create mutually beneficial collaborations that focus on both […]

Media Training for Marketers (and Managers)

Speaker: Adam Rahn As communicators typically we are the liaisons to executives or experts who need to be on-camera OR more likely than not we’re tasked with being on-camera (or interviewed on a podcast, or recorded) ourselves. The workshop will provide crucial skills for effective media engagement and brand communication that marketers and communicators of […]

Driving results without a redesign: Smart updates for higher ed websites

Speaker: Kelsey Anderson Is a full website redesign out of reach? No problem. In this session, we’ll guide you through smart, strategic updates that can significantly boost your website’s performance. We’ll explore practical ways to enhance your website, making it more effective at engaging prospective students, even with an incremental investment end effort. This session […]

Key Messaging Done Eas(ier)

Speaker: Chris Axtman-Barker University Housing worked to analyze resident opinion data to refine communications encouraging residents to live on campus for a second (or third, or fourth!) year. Data backed key messages then ran through communications and marketing materials for a digital-first returner campaign with startling success. The presentation will include follow up survey data.

From Prep to Post: Level Up Your Interviews

A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.

CookieSettings CookieSettings