Time: April 4, 1:30 pm – 2:30 pm Speakers: Rashmi Tenneti, Maggie Evenson, Stacy Billman Is your university website truly serving your students, prospective applicants, and other key stakeholders? This management-focused session provides a strategic roadmap for overseeing and directing a successful website redesign project using proven UX methodologies and data-driven decision making. Duration: 60 minutes | […]
Event tag: Research Data
Streamlining Success: Partnering with Customers to Optimize Web Reviews
Time: April 3, 2:45 am – 3:45 pm Speaker: Johnathan Grant Hey, web wizards! Ready to uncover the secrets behind a seamless web review process? Join us for an in-depth case study on how a dynamic University of Kansas team revolutionized their web review system by optimizing workflows and forging strong partnerships with their customers. This […]
Driving results without a redesign: Smart updates for higher ed websites
Time: April 3, 11:00 am – 12:00 pm Speaker: Bill McLaughlin Is a full website redesign out of reach? No problem. In this session, we’ll guide you through smart, strategic updates that can significantly boost your website’s performance. We’ll explore practical ways to enhance your website, making it more effective at engaging prospective students, even […]
Key Messaging Done Eas(ier)
Time: April 3, 11:00 am – 12:00 pm Speaker: Chris Axtman-Barker University Housing worked to analyze resident opinion data to refine communications encouraging residents to live on campus for a second (or third, or fourth!) year. Data backed key messages then ran through communications and marketing materials for a digital-first returner campaign with startling success. […]