So, You Want to Redesign Your Website…

Speakers: Rashmi Tenneti, Maggie Evenson, Stacy Billman Thinking about redesigning your website? This presentation is the perfect starting point! We’ll explore how tools like web analytics and project management can guide key decisions and ensure your redesign stays on track. With insights from our experience on some of the most visited websites on campus, you’ll […]

Streamlining Success: Partnering with Customers to Optimize Web Reviews

Speaker: Johnathan Grant Hey, web wizards! Ready to uncover the secrets behind a seamless web review process? Join us for an in-depth case study on how a dynamic University of Kansas team revolutionized their web review system by optimizing workflows and forging strong partnerships with their customers. This session will highlight the innovative techniques and […]

Driving results without a redesign: Smart updates for higher ed websites

Speaker: Kelsey Anderson Is a full website redesign out of reach? No problem. In this session, we’ll guide you through smart, strategic updates that can significantly boost your website’s performance. We’ll explore practical ways to enhance your website, making it more effective at engaging prospective students, even with an incremental investment end effort. This session […]

Key Messaging Done Eas(ier)

Speaker: Chris Axtman-Barker University Housing worked to analyze resident opinion data to refine communications encouraging residents to live on campus for a second (or third, or fourth!) year. Data backed key messages then ran through communications and marketing materials for a digital-first returner campaign with startling success. The presentation will include follow up survey data.

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