Event tag: Social & Digital Media

Scroll-Stopping Design for Social Media

Time: April 10, 1:30 pm – 2:30 pm

Speakers: Cassidy Marcum, Charlotte (Peloquin) Voznyuk

Did you know that the average person scrolls through 300 feet of content on their phone every day… about the height of the Statue of Liberty? Good design isn’t just decoration, it’s essential for standing out in an oversaturated digital landscape. This session will explore how thoughtful design choices in social media and digital ads can capture attention and extend your brand’s reach and impact. Through examples of scroll-stopping campaigns, practical design strategies, and our social media tips and tricks, you’ll leave with actionable tools to design content that stands out and connects with your audiences.

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Humans Beyond Hashtags: Building Authentic Connections with Students on Social Media

Time: April 9, 9:45 am – 10:45 am

Speakers: Reethika Padithala

In a world where social media trends change overnight, how can universities avoid getting lost in the noise and instead build meaningful relationships with students? This session explores the “Humans Beyond Hashtags” framework, a storytelling-driven approach to creating authentic, student-centered content that resonates beyond metrics. Drawing from real campaigns and strategies used at The Grainger College of Engineering, we’ll unpack how to combine data, empathy, and narrative to craft social media experiences that make students feel seen and heard.

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Digital Storytelling with Everyday Tools

Time: April 4, 1:30 pm – 2:30 pm

Speaker: David Needham

You don’t need expensive equipment to create impactful digital stories—sometimes, the tools you already have are enough. In this session, we’ll explore strategies for leveraging smartphones and everyday technology to produce engaging content for social media, websites, and other platforms. You’ll learn practical tips for creating high-quality videos using your phone’s camera, enhancing audio and visuals with budget-friendly accessories, and using free or low-cost apps. Throughout the presentation, you’ll learn tips and tricks for better composition, lighting, and strategies to improve the clarity of spoken dialogue. Finally, we’ll discuss key questions to ask throughout the project to define and sharpen the focus of your video. By the end, you’ll have actionable insights to create dynamic video content that delivers the impact you want—without breaking the bank.

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