Making the Truth Stand Out: Science Communication on Social Media

Speaker: Allie Arp Now more than ever, it is essential for accurate scientific information to be shared with the public. The truth struggles to stand out against the misinformation running rampant on social media. In this workshop, we examine organizations excelling at science communication, discuss the lessons to be learned, and how we apply those […]

Custom GPTs Demystified: A Seven Step Guide to Building GPTs like a Pro

Speaker: Christy Moss Ready to level up your marketing game with generative AI? In this interactive session, we’ll walk you through seven steps to create custom GPTs that speak your brand’s language—and streamline your work. From generating social media posts to crafting web content and more, these GPTs can save you time while keeping your […]

AI in Social Media Marketing: Opportunities, Challenges, and Ethical Insights

Speaker: Marisa Peacock Explore the potential of AI in social media marketing in this intermediate-level presentation. We’ll dive into how AI can enhance content creation, audience targeting, and campaign optimization, while also discussing the challenges and limitations, such as automation pitfalls and ethical concerns. Gain a balanced understanding of how AI can boost engagement and […]

Media Training for Marketers (and Managers)

Speaker: Adam Rahn As communicators typically we are the liaisons to executives or experts who need to be on-camera OR more likely than not we’re tasked with being on-camera (or interviewed on a podcast, or recorded) ourselves. The workshop will provide crucial skills for effective media engagement and brand communication that marketers and communicators of […]

From Prep to Post: Level Up Your Interviews

A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.

The Power of Purpose: Making Your Brand Voice Count on Social Media

Speaker: Lea Peck Did you know Chappell Roan’s “Pink Pony Club” has the perfect tempo for Hands-Only CPR? Thanks to a single Instagram post by the American Heart Association, over a million people now do. This workshop will explore how aligning your digital marketing strategy with your brand’s mission and voice can lead to powerful […]

People who design using social media as a guide are missing key facts about graphic design

People who design using social media as a guide are missing key facts about graphic design. Those facts are the subtle nuances that make a design or a logo good versus great. For example, a subtle nuance like when to use a serif font versus a san serif font. That’s important because fonts have different voices and convey many meanings, feelings, and emotions. Social media is great at supplying a plethora of information. However, learning the tenants of graphic design such as contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity fill in the blanks greatly where social media lacks.

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