Event tag: Social Media

Anatomy of a Viral Video

Time: A pril 10, 9:45 am – 10:45 am

In December 2024, the Department of Mechanical Science and Engineering dropped what became the university’s first truly viral video. With fewer than 1,000 Instagram followers at the time, the ME 370 Inverted Crawlers reel rocketed to the top, the second most-watched reel ever across all university and athletics accounts. See how a spotlight on our undergraduate course, Mechanical Design I, turned into a viral sensation, fueled explosive organic growth, and gave us a powerful platform to showcase our programs to a global audience.

Social Media

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Making the Truth Stand Out: Science Communication on Social Media

Time: April 4, 2:45 pm – 3:45 pm

Speaker: Allie Arp

Now more than ever, it is essential for accurate scientific information to be shared with the public. The truth struggles to stand out against the misinformation running rampant on social media. In this workshop, we examine organizations excelling at science communication, discuss the lessons to be learned, and how we apply those lessons to our work. We’ll talk through examples and even come up with our own! We will also take a moment at the end to give ourselves grace in an ever-changing world of content creation. Attendees will leave with practical ideas for creatively improving their own science communication on social media, a few new accounts to follow and enjoy, and a reminder that your best is good enough.

Social Media

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Custom GPTs Demystified: A Seven Step Guide to Building GPTs like a Pro

Time: April 4, 9:45 am – 10:45 am

Speaker: Christy Moss

Ready to level up your marketing game with generative AI? In this interactive session, we’ll walk you through seven steps to create custom GPTs that speak your brand’s language—and streamline your work. From generating social media posts to crafting web content and more, these GPTs can save you time while keeping your brand’s voice consistent and engaging. You’ll learn how to gather your best work, define your audience, and input all the right details into a custom GPT. We will walk through several different tools to choose the best one for your work. By the end of this session, you’ll have the tools to create custom generative AI that can generate spot-on content for your brand—across social media and beyond!

AI Content Social Media

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AI in Social Media Marketing: Opportunities, Challenges, and Ethical Insights

Time: April 3, 2:45 am – 3:45 pm

Speaker: Marisa Peacock

Explore the potential of AI in social media marketing in this intermediate-level presentation. We’ll dive into how AI can enhance content creation, audience targeting, and campaign optimization, while also discussing the challenges and limitations, such as automation pitfalls and ethical concerns. Gain a balanced understanding of how AI can boost engagement and streamline efforts, along with the potential drawbacks to watch out for in your strategy.

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Media Training for Marketers (and Managers)

Time: April 3, 2:45 am – 3:45 pm

Speaker: Adam Rahn

As communicators typically we are the liaisons to executives or experts who need to be on-camera OR more likely than not we’re tasked with being on-camera (or interviewed on a podcast, or recorded) ourselves. The workshop will provide crucial skills for effective media engagement and brand communication that marketers and communicators of any kind can implement themselves and take back with them for internal training and educational opportunities within their own organizations. We’ll discuss and navigate traditional and digital media platforms so attendees will have the skills needed to credibly, and professionally, conquer everything from headshots to podcasts to live interviews. Topics covered will include essentials of media literacy, conveying messages, effective presentations, body language, vocal delivery, rhetoric, attire, and managing nervousness, with the aim to empower marketing and communications professionals to convey their message clearly and confidently across media platforms.

Content Social Media

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From Prep to Post: Level Up Your Interviews

Time: April 3, 1:30 am – 2:30 pm

Speaker: John Moist

A good interview starts long before you press “record.” In this session, we’ll dive into techniques to level up your interviewing skills for print, video, podcasts, and more. Learn strategies to prepare effectively and establish rapport and comfort with interviewees. Discover tips for managing the flow of conversation from beginning to end and crafting questions that elicit engaging responses. We’ll also cover best practices for making the most of your interview content during editing, on the web, and on social media. Whether you’re a novice or have some experience under your belt, this session will offer valuable insights for everyone.

Content Social Media

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The Power of Purpose: Making Your Brand Voice Count on Social Media

Time: April 3, 11:00 am – 12:00 pm

Speaker: Lea Peck

Did you know Chappell Roan’s “Pink Pony Club” has the perfect tempo for Hands-Only CPR? Thanks to a single Instagram post by the American Heart Association, over a million people now do. This workshop will explore how aligning your digital marketing strategy with your brand’s mission and voice can lead to powerful engagement with new and younger audiences. Through real-world examples, you’ll see how brands are leveraging social media to extend their reach in impactful ways. You’ll leave inspired to take bold chances and empowered to use your platform for positive change.

Social Media

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People who design using social media as a guide are missing key facts about graphic design

Time: April 3, 9:45 am – 10:45 am

Speaker: Rodrick Whetstone

People who design using social media as a guide are missing key facts about graphic design. Those facts are the subtle nuances that make a design or a logo good versus great. For example, a subtle nuance like when to use a serif font versus a san serif font. That’s important because fonts have different voices and convey many meanings, feelings, and emotions. Social media is great at supplying a plethora of information. However, learning the tenets of graphic design such as contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity fill in the blanks greatly where social media lacks.

Design Social Media

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Behind-the-scenes of digital media: Podcasts, webinars and everything in between

Speakers: Andrew Holsinger, Ken Johnson, Chris Enroth

Get a behind-the-scenes look at how to create and edit a podcast, video, or other digital media. Chris Enroth, Ken Johnson, and Andrew Holsinger will provide a behind-the-scenes tour of the award-winning Good Growing Podcast and Four Seasons Gardening Series. This session will walk you through their creative processes to develop and edit media for posting online. Software discussed will include Zoom, Adobe Premiere Pro, Transistor, YouTube, and Sonix. Presenters will also discuss the hardware used in recording content for posting online.

Adapting Traditional Media to the Digital Landscape: Insights from a Seasoned Journalist

Speaker: Yamys Urbano Valencia

This talk delves into the evolving role of traditional media amidst the digital era. It explores strategies to broaden communication outreach, expand brand influence, and garner recognition through conventional channels. The session also addresses the integration of diverse communication platforms for targeting. Additionally, it shares insights on cultivating enduring and authentic press relationships, both online and offline.