Speaker: Johnathan Heider

Through providing a custom program and overall safe space for your event, I will guide your audience through an overall understanding of digital accessibility and universal design in optimization for end users with various disabilities. This program will include background information, as well as facts and common misconceptions of creating a digital footprint that is accessible for all. This deep dive will focus on the utilization of keywords to create a more inclusive online presence through SEO strategies. This program will also look at category such as imagery color, terminology, text, backend development, and general universal design of a website build. Throughout this program, personal stories and open room discussions will take place. Key Takeaways• Color techniques for text on images and images in general for visually impaired• Strategies on alt text for visually impaired• Utilization of target keyword so Inclusive terminology to know Exclusionary terminology to avoid• How to genuinely reach a previously untapped market of disabled individuals across different background so Many disabled potential employees and clients are being skipped over due to poor digital strategies