Speaker: Jennifer Watson

In the ever-changing world of digital marketing, especially for small to medium-sized businesses, there’s a trend I’ve noticed: Throwing spaghetti against the wall. Tons of content or lots of social posts, but where’s the strategy? Where’s the “why”? I have more than 20 years of experience in developing and implementing marketing, particularly for small businesses, non-profits, and community organizations. It is not just about informing people on what you do, but rather sharing the heart behind it. In my session, I will highlight the significance of purposeful digital marketing. Moving beyond the mundane “thank you” responses, let us immerse ourselves in genuine interactions that go beyond portrayal of our services, but strike a chord with our audience’s core values. This is an era of unparalleled access to information. And if we, the owners of our online presence, don’t do the job of telling our potential consumers/audience who we are, then someone else will. It’s time to revamp our online stories, making them not just informative but evocative and engaging. By the end of my session, attendees will have actionable steps they can take to implement storytelling elements into their strategy and online properties.