Speaker: Lisa Apolinski

The use of AI has grown at an exponential rate. But how can your marketing team use AI wisely to generate content, leverage the many AI tools now available, yet still incorporate branding and storytelling? In this presentation, Content Coach and Digital Content Futurist Lisa Apolinski explores how to use AI to create content that still has value to your audience and sparks engagement, and which new AI tools make content creation easier and accurate.