Speaker: Sarah Coleman

In Design Ref! we get to delve into the intriguing distinction between art and effective design. Whether you’re embarking on a journey into the digital realm or managing a new project, Design Ref! is your gateway to laying the essential foundations for achieving impactful visuals and leveraging the power of psychology to attain your objectives.Throughout this session, we will explore workflow expectations, industry best practices, and valuable insights that span a wide range of customer mediums. And, in an exciting finale, we’ll unveil the incredible potential of AI for benchmarking your assets. Leave Design Ref! with a clear understanding of how to distinguish between mere decoration and the creation of dynamic, real-working graphics that drive success.