Speaker: Anthony Warmack

You dream of a time when you can reach your audience personally, without needing to remember to hit send on the email. In contrast, your target audience dreams of a time when emails get obliterated – ok, dramatic…just the spam ones, and definitely not that fun email with the information they can actually use. In this presentation, you will learn WHY emails aren’t the dying medium people think they are and how you can supercharge the “personal” nature of emails using a simple strategy: drip campaigns. Automated drip campaigns are widely seen, hardly understood, and little utilized BUT are a powerful set-it-and-forget-it medium to deliver high-performing content at a fraction of the “cost.” Learn to use email marketing effectively and how a simple Drip campaign might just be the rain needed to end your marketing drought.