Speaker: Amanda Langworthy

Tackling search engine optimization (SEO) can be overwhelming when you don’t know where to start. It feels like a puzzle, and you might be inclined to hire an SEO expert or invest in an expensive tool to help. This presentation is for anyone who writes or publishes content on a website. We will cover content-focused strategies you can employ to ensure your audiences find your web pages in Google. You will learn how to optimize your content for search engines, without relying on technical loopholes or algorithm tricks. As a bonus, these content-focused strategies will also improve the overall user experience of your website.