Tag: AI

Communications Coordinator
shenikag@illinois.edu

Session: Summer of AI 2025: Promoting Hands-On Teaching and Learning Workshops focused on Artificial Intelligence (AI)
Time: April 9th, 1:30 pm – 2:30 pm

Shenika A. Glover is a communication and marketing strategist with a proven track record of elevating brand visibility and engagement through multi-channel campaigns. She currently serves as Communication Coordinator at the Center for Innovation in Teaching & Learning at the University of Illinois Urbana-Champaign, where she develops and oversees strategies that showcase innovation, strengthen partnerships, and drive audience engagement. With expertise in content strategy and creative production, Shenika has led initiatives that expand reach, streamline communications, and deliver measurable results. Her leadership at George Mason University’s Schar School of Policy and Government contributed to an 80% increase in undergraduate and graduate student enrollment. Beyond higher education, Shenika is the driving force behind The Vision of a Visionary, a podcast where she curates conversations that inspire audiences. Holding both a master’s and bachelor’s degree in mass communication, Shenika is dedicated to using her skills to foster engagement across diverse communities.

SEO/Analytics Specialist
shaun@ifactory.com

Session: The Future of SEO: How AI Is Rewriting the Rules of Search in Higher Ed
Time: April 9th, 9:45 am – 10:45 am

With 15 years in the industry, Shaun has a depth on knowlege of how SEO and search has worked – how how it is changing. Shaun’s passion for data-driven strategies enhances online visibility and engagement. Working across teams, Shaun aligns marketing with goals, turning insights into action.

Director, Higher Ed Services
beth@ifactory.com

Session: The Future of SEO: How AI Is Rewriting the Rules of Search in Higher Ed
Time: April 9th, 9:45 am – 10:45 am

Beth Carron is the Director of Higher Education Services and a Partner at iFactory. Her 25-year career showcases her leadership in managing complex projects, specifically higher education website implementations. Her background in technology and creative development drove her to dive deeply into user search behavior, Search Engine Optimization, and Generative Engine Optimization.

Senior Portfolio Manager
Duke University, Office of Information Technology
jillian.kuhn@duke.edu

Session: Build Once, Serve Many: How to Stop Reinventing the Website
Time: April 9, 11:00 am – 12:00 pm

Jillian has served as the project and product lead for Duke University’s flagship web team since 2013. Drawing from two decades of web PM experience, she brings order and direction to digital projects and teams of all shapes and sizes across Duke IT.Prior to joining higher education, Jillian worked as a government communications officer, web agency project manager, and television promotions producer. She is an alumna of the University of Pennsylvania and an Illinois native, born and raised in the Northwest suburbs of Chicago.

Marketing Specialist – Web
College of Liberal Arts & Sciences Office of Marketing and Communications, University of Illinois, Urbana-Champaign
akm3@illinois.edu

Session: How to Create Your Own SEO Plan for Web Content
Time: April 10, 11:00 am – 12:00 pm

Angelica Mennella is a marketing professional specializing in web content with the Marketing and Communications team at the University of Illinois College of Liberal Arts & Sciences. Angelica is entering into her third year of marketing experience and has been with LAS since December 2023. As an alum of both LAS (BA, English, 2020) and the Gies College of Business (MSM, 2022), she has been able to combine her knowledge from both business and the humanities to contribute to LAS’s digital media efforts. In her free time, Angelica enjoys ice skating, live music, thrifting vintage clothing, and collecting vinyl records.

Vice President of Marketing
University of Illinois Alumni Association, University of Illinois, Urbana-Champaign
chrmoss@illinois.edu

Session: Washing Machines & Workflows: What My Great-Grandma Taught Me about Generative AI
Time: April 10, 11:00 am – 12:00 pm

Christy Moss is VP of Marketing & Business Development at the University of Illinois Alumni Association and a PhD student in the iSchool, where she researches how teams actually adopt generative AI. A CASE Research Fellow and campus workshop regular, she’s helped move orgs from ‘try it’ to ‘trust it’ with custom GPTs, governance guardrails, and plain-English ROI. Her great-grandma picked the washing machine over the car; Christy thinks AI is the new spin cycle—powerful, messy, and totally fixable with the right settings. She teaches marketing analytics, loves story-first slides, and flips rooms from skeptical to curious.