Director of Digital Strategy
University of Illinois Urbana-Champaign
aschiess@illinois.edu

Session: Building Trust in the Digital Age: Social Media Crisis Management and Reputation Strategies
Time: April 5, 11:00 am

As the director of digital strategy for the University of Illinois Urbana-Champaign, I help lead the vision and brand for our university social media, digital marketing, graphic design, and web development teams. We work with a team of content creators, photographers, and videographers to create strategic content for our channels. Previously, I worked as a communicator for the Beckman Institute for Advanced Science & Technology and the Coordinated Science Lab, two research facilities at Illinois. I received a bachelor’s degree in English publishing studies from Illinois State University, and a master’s in advertising from the University of Illinois Urbana-Champaign.