Speaker: August Schiess, Lea Peck

When managing and building robust social media communities, trust is paramount. This presentation will delve into the art of creating and preserving trust through effective crisis management and reputation building strategies. We will explore the challenges and opportunities that social media channels give us to advance our brand’s reputation.We will share proactive and reactive strategies for effectively managing social media crises, from consistent conversation monitoring to evaluating and responding to negative comments to working through more complex, multiplatform issues. Using case studies of real-world crises issues, we’ll explore how to turn adversity into an opportunity to strengthen your brand’s image. Finally, we’ll share tools and techniques for social listening to help you detect issues and improve your digital presence.