Content and SEO Specialist
Carnegie
rhofstetter@carnegiehighered.com

Session: Preparing for Google’s SGE: How to Optimize Your Content for the Snapshot Carousel
Time: April 5, 1:30 pm

Kate McGowan is a Content and SEO Specialist at Carnegie. With over five years of experience writing and editing in multiple genres including digital marketing copywriting, Kate creates and executes web content and SEO strategies for colleges and universities, telling the story of each institution through content writing and information architecture design. She has a deep interest in the emergence of generative AI and has spent time educating others on how to leverage AI tools as SEOs, writers, and marketers. In her free time, she reads and volunteers in community gardens.