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Stacy Billman

Assistant Director of Analytics and Alignment
University of Illinois Urbana-Champaign
sbillman@illinois.edu

Session: Introduction to Redesigning Your University Website: A Strategic UX Approach
Time: April 4, 1:30 pm – 2:30 pm
Co-Presentors: Rashmi Tenneti, Maggie Evenson

Stacy Billman is responsible for assisting the Director of Analytics and Alignment with developing and documenting processes and systems for key office functions and success metric analysis. She also manages various team-based projects and provides support for the Chief Communications Officers community of practice. When she is not thinking about organizational efficiencies, Stacy can be found planning her next outdoor adventure, baking, scoping out live music preferably at dive bars, listening to music or podcasts, or getting some kind of movement in her day, usually all with her pug mix, Louie, by her side.

Maggie Evenson

Analytics Specialist
University of Illinois Urbana-Champaign
evenson@illinois.edu

Session: Introduction to Redesigning Your University Website: A Strategic UX Approach
Time: April 4, 1:30 pm – 2:30 pm
Co-Presentors: Rashmi Tenneti, Stacy Billman

Maggie Evenson is an Analytics Specialist in Strategic Communications and Marketing. She supports the Analytics and Alignment team by creating reports in Google Analytics 4, Google Search Console and using SEO data and assists others across campus to do the same.

Rashmi Tenneti

Director Of Analytics and Alignment
University of Illinois Urbana-Champaign
rtenneti@illinois.edu

Session: Introduction to Redesigning Your University Website: A Strategic UX Approach
Time: April 4, 1:30 pm – 2:30 pm
Co-Presentors: Maggie Evenson, Stacy Billman

As the Director of Analytics and Alignment, Rashmi combines meaningful metrics, data-based storytelling, process documentation, and project management to enhance team efficiency and drive strategic decision-making. Beyond her role at StratCom, Rashmi is a student in the Informatics PhD program. During her leisure time, she enjoys reading, spends time with her beloved dog, Puri, and explores local food.

Keith Miller

Multimedia Communications Specialist
University of Illinois Urbana-Champaign
keithm2@illinois.edu

Session: Cutting Through the Noise: Identifying What Matters in Brand Communication
Time: April 4, 1:30 pm – 2:30 pm
Co-Presentor: Renee Lyell

With a strong background in video production and multimedia communications, Keith Miller plays a role in enhancing the Illinois Human Resources’ outreach and recruiting efforts through creative storytelling and multimedia strategies. A graduate of Franklin University with a Bachelor’s in Business Administration and a Master’s in Marketing and Communications, Keith combines his artistic talents with a solid understanding of effective communication to engage diverse audiences.

Renee Lyell

Director of Marketing & Communications
University of Illinois Urbana-Champaign
rlyell@illinois.edu

Session: Cutting Through the Noise: Identifying What Matters in Brand Communication
Time: April 4, 1:30 pm – 2:30 pm
Co-Presentor: Keith Miller

Renee has over 20 years of experience in higher education and non-profit sectors, specializing in marketing, communications, and special events. She holds a Master of Science in Education from Southern Illinois University Carbondale. She has been with Illinois Human Resources since 2007 and currently holds the title of Director of Marketing and Communications. She leads marketing strategies, manages the IHR website, and oversees social media and online publications.

Sebastian Kelle

Senior Instructional Designer
Siebel School for Computing and Data Science
skelle@illinois.edu

Session: Electronic Music Production to Spice Up Your Online Content!
Time: April 4, 11:00 am – 12 pm

Sebastian has worked as an Instructional Designer at Siebel School for Computing and Data Science since 2020. He is skilled at producing content in various formats and contexts, but his biggest passion is music production, which he has been doing for many years as an unpaid side project. More recently, he has gotten some traction as an electronic musician in the Champaign-Urbana music scene and played sets at well-respected venues like Immersion Fest under the moniker “Starcruiser”.

Kate McGowan

Senior Content and SEO Specialist
Carnegie
kmcgowan@carnegiehighered.com

Session: How to Prepare Your Website for the AI Search Shift
Time: April 10, 1:30 pm – 2:30 pm

Kate McGowan is a Senior Content and SEO Specialist at Carnegie. With eight years of experience in digital marketing copywriting and search engine optimization, Kate creates and executes web content and SEO strategies for colleges and universities, telling the story of each institution through content writing, content strategy, and information architecture design. She has a deep interest in the emergence of generative AI and has spent time educating other SEOs, writers, and marketers on how to leverage AI tools and optimize for new search experiences in the AI age. In her free time, she reads, bakes sourdough, and volunteers in community gardens.

Sophia Schneider

Communications Intern
Illinois 4-H
sschn1@illinois.edu

Session: Engaging Youth Content Creators for Authentic Impact
Time: April 4, 9:45 am – 10:45 am
Co-Presentor: Carissa Nelson

Carissa Nelson

Media Communications Manager
Illinois 4-H
carissa7@illinois.edu

Session: Engaging Youth Content Creators for Authentic Impact
Time: April 4, 9:45 am – 10:45 am
Co-Presentor: Sophia Schneider

Carissa Nelson is a marketing and communications professional who is passionate about creating value-driven messaging that creates real and lasting impact. A Central Illinois native, Carissa is a College of ACES graduate with a B.S. in Marketing from the University of Illinois and a M.S. in Family & Consumer Sciences from Illinois State University. She has spent the past several years pursuing digital marketing certifications from Google, Facebook, Hootsuite, and more. Her favorite thing about working in communications is creating valuable connections between people and information.

Chris Axtman-Barker

Associate Director of Communications and Marketing
University of Illinois – University Housing
cjab@illinois.edu

Session: Key Messaging Done Eas(ier)
Time: April 3, 11:00 am – 12 pm

Chris Axtman-Barker is a marketing and communications professional with 15 years of experience in the higher education and nonprofit sectors. After starting his career with community-based nonprofits, Chris now works as the chief communications officer for University Housing and previously worked on marketing strategy for Enrollment Management – both at the U. of I. He is also a big fan of board games!